Why is Fresh Content Important For a Website?
Most people visit websites to solve a need they have or get answers to their questions. Given the fact that there are numerous websites, people will want to subscribe to the one that gives them immediate solutions and is always one step ahead of them in terms of fresh content.
Fresh content is invaluable when it comes to ensuring that a site is indexed by google more frequently since it is the most used search engine. Google ranking also makes your website accessible to more people.
When there is constant update of new content, there are more chances of including pertinent keywords in the articles that can attract visitors more visitors to your website.
Fresh content also indicates a healthy business. It shows that a business is engaged and active. Updating quality content on a particular topic increases the authority potential of a website which leads to trust and loyalty from people and high likelihood for purchases.