What’s new with Penguin 4?

Penguin 4

Recently, we have witnessed several algorithm fluctuations which have been described as 'normal turbulence’. When Google finally agreed that their update on the Penguin algorithm will be rolled out in different languages, there was a lot of expectation. The previous 3.0 update unveiled back in 2013 barely affected 1% of online searches in the UK and US. Nevertheless this few searches translated to over 12 billion queries.

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What Is The Penguin 4?

Google began the Penguin update way back in 2002 with the aim of unraveling websites that spam their search results. Particular attention being focused on those that manipulate their search engine rankings by using link schemes.

Penguin is tasked with identifying inorganic links which have been solely placed to tamper with a websites SEO rankings. Before the invention of Penguin, the unsuitable links were devalued then replaced so one can regain their SEO rankings afresh. Unfortunately, the Penguin bad links function quite toxic and required the user to carry out a link audit and erase all spam links before refreshing the Penguin update. This course of contention is rectified in the most recent update.

Our Expectations from Penguin 4.0

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Penguin operates at real-time

Most of the websites affected by it initially were refreshed very slowly. The new update now refreshes the penguin data more quickly. The changes are automatically adjusted when your page is re-indexed or re-crawled.

Penguin is much more granular

Spam is devalued when adjusting the rankings while looking at spam signals. Most penalties are delivered onto a certain page rather than your entire domain.

Why Penguin 4.0?

This means that site owners will be able to fix pages that have been penalized without losing a lot of organic traffic. The most recent update paves the way for Black hat manipulation techniques to become outdated. As long as you abide by the Google rules, you will not see much change on your website. Google aims at encouraging its users to engage in White hat SEO instead.